Letters from New York

Construction has begun on the Orwellian-named Freedom Tower, which will be 1,776 feet tall when it is completed, which will make it the tallest building in the world. Except for the CN Tower, of course. And don’t give me any of that “It’s a free-standing structure” crap — I had dinner in it, it’s a building.

But much more interesting than the mundane details of reconstruction is the choice of font for the cornerstone.

Everything looks better in Gotham.

Gotham was designed by Tobias Frere-Jones a few years ago for GQ magazine. Frere-Jones shares his thoughts on the blue-collar font:

I suppose there’s a hidden personal agenda in the design, to preserve those pieces of New York that could be wiped out before they’re appreciated. Having grown up here, I was always fond of the ‘old’ (or just older) New York and its lettering. After watching one of the most distinctive features of the city being destroyed last fall, it seemed more urgent to protect the original ‘character’ of the city, both in the sense of letters and personality. After collecting material for Gotham, I set myself the task of walking every last block of Manhattan with a camera, and recording anything extant and noteworthy.

They may have fucked up pretty much everything else do to with rebuilding on the World Trade Center site, but at least they chose a good font.

(This entry is syndicated from my website, Blue Redux. There’s more stuff there than there is here on LJ.)

5 thoughts on “Letters from New York

  1. links to the nytimes pisses me off


    People keep posting them on here and you have to register to view the damn page. So it is pointless unless you get an account…..

  2. That does look nice. There any web sites with details on the font styling of other monuments such as the Vietnam War Memorial?

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