Starbucks was hit by a well-organized culturejam last night. Locks were jammed, ‘For Lease’ signs were hung, and fake notices on Starbucks letterhead were attached to the windows:
“The global economy requires a relentless substitution of quantity over quality and shareholder value over human values. At our current market level, Starbucks cannot in good conscience guarantee all of our beans meet both our rigorous quality standards as well as our commitment to social responsibility. We are moving over and making room for local coffee bars.”
Less than 1% of Starbucks coffee is fair trade, and if you try hard enough, you can taste the jet fuel they use to roast the beans.